Longtime Knopf Director Paul Bogaards Launches New PR Firm; LBJ Biographer Robert Caro, Joan Didion Estate on List

Paul Bogaards, whose departure of Alfred A. Knopf earlier this month ended his 32-year career as head of advertising and marketing at the publishing house, has already moved on to the next chapter : Bogaards today announced the launch of its new company, Bogaards Public Relations LLC.

Clients already lined up include authors Robert Caro, Dani Shapiro and Clémence Michallon, The Joan Didion Estate and The Sonny Mehta Fellowships in Creative Writing.

No More Deadline

In an email to colleagues today, Bogaards describes the new company’s model as “a long-track company, not a quick-fix store.”

“If you’re looking for someone to book a tour, it’s not us,” he wrote. “Think of us as project managers – with you, your work or your company as the project. Our mission is to help writers expand their readership through careful analysis of their work and by developing long-arc campaigns for their books and identities.

Bogaards will be joined in the new venture by Stephanie Kloss, an advertising and marketing manager with Knopf before moving to Vermont several years ago. “We were partners on many successful campaigns at Knopf,” writes Bogaards, “and we are partners again at BPR.”

As is typical of Bogaards’ frequent letters to colleagues, the latest shares some candid insights. He traces his decision to leave Knopf to the day he “had to attend a meeting about meetings.”

“Walking away from a good job at a big company and being a security person after more than three decades is a sure leap,” Bogaards writes, adding that in addition to meeting about meetings, “the Another prompt had to do with the job itself: When you take on a leadership position, you often walk away from the job you love most. I’ve always loved the architecture of title publishing. a writer, help identify an audience for it, and then find a way to access that readership… With the launch of BPR, I will be able to help writers both granularly and holistically yet. Once.”

The customers listed in today’s launch announcement are:

  • Robert Caro, author of the acclaimed multi-volume biography of Lyndon Baines Johnson. “Pleased to report that Bob is continuing his work on LBJ Volume Five,” writes Bogaards;

  • The Joan Didion Estate. “I had the great fortune to work with Joan Didion for over two decades,” he writes. “She is one of a handful of writers whose books I turn to again and again. Our job at BPR will be to help her keep her work front and center with readers.”;

  • The Sonny Mehta Creative Writing Fellowships, which are endowed by Gita Mehta and designed to “support aspiring writers from underrepresented countries”;

  • Clémence Michallon, author whose first thriller, The Quiet Tenantwill be published by Knopf in 2023;

  • Dani Shapiro, whose new book Traffic lightswill be published by Knopf in October;

  • Tertulia, a company that uses data and technology “to capture book word-of-mouth. Tertulia will allow readers to discover books through all the lively and enriching conversations they inspire.

Additional information about the new company can be found on the Bogaards PR website, launched today.

Best of Deadline

Sign up for the Deadline newsletter. For the latest news, follow us on Facebook, Twitter and Instagram.

About Cody E. Vaughn

Check Also

Blake Bailey: Biographer accused of rape gets book deal for memoir billed as ‘cancellation culture warning tale’

Biographer Blake Bailey, who faces multiple allegations of sexual harassment and abuse, has now been …